Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design. Launched in the year 2012 and originally built under the supervision of the brilliant Gerald Genta – the Bvlgari Octo collection is blended with elegance and strength. Its unique design and attributes are what distinguishes it from its competitors. Bvlgari – since its beginning – has always focused on equipping its timepieces with record-breaking movements. The selection not only consists of automatic watches, but Bvlgari is one of the brands which manufactures the tourbillion watches as well. Hence the Bvlgari Octo Collection has already made it to the top of the list as – Bvlgari best selling men's watch. The history of the Bulgari Serpenti begins in the 1940s when the already chic brand released a new line that exudes refinement and innovation – the Serpenti collection.  The Serpenti collection began with a watch that mimicked the look of a snake coiled around someone’s wrist.  But, rather than looking frightening, it looked elegant and unique.  The Serpenti design aesthetic became quite popular and some would even say it had a hypnotic seduction quality – much like a snake or serpent. Forbes describes how the iconic Bulgari Serpenti watch came to be, “It was in the 1940s when Bulgari produced its most iconic women’s watch, the Serpenti. The company also introduced a jewelry-making technique that gave this watch its identity and has since been used for other Bulgari timepieces: the Tubogas goldsmith technique. The bracelet is formed by long bands of gold or steel wrapped horizontally around a long, flexible steel tube. As they are coiled, the rounded contours of the bands interlock to conceal the inner structure. This is done without soldering. The flexibility of the coiled bands is what gives the Tubogas its characteristic bounce, bringing the sleek, sensual snake to life.”