Louis-Ulysse Chopard (1836-1915), the son of a farmer from Sonvilier, quickly conquered Switzerland and the world at the age of 24. The artisan watchmaker created works of art with innovative designs, which early on helped him export to such illustrious places as the court of Tsar Nicholas II of Russia. Qualities like precision and reliability were very sought-after characteristics in watches, dating all the way back to the 19th century. With unique chronometers and pocket watches, Louis-Ulysse Chopard aimed to fulfill and exceed these "desires". Launched in 1993, the Happy Sport model is the first watch to combine diamonds with a stainless steel case. To this day, it remains one of the most iconic and desirable models in the industry.   
Launched in 1993, the Happy Sport model is the first watch to combine diamonds with a stainless steel case. To this day, it remains one of the most iconic and desirable models in the industry. Chopard is amongst the world's most popular Swiss manufacturer of luxury watches as well as jewellery. In a partnership with Mille Miglia which is a car rally, the Chopard brings in the best of both the worlds. It all started in the year 1989, and since then Chopard has been the official timekeeper and sponsorer of this historic race. Inspired by the race car design, the Chopard Mille Miglia watches are regarded as prestigious, classic and elegant racing watches that embody passion and charm of vintage motorsports.