But when the world made it clear they wanted the watch for real, we talked about it and realised there was an opportunity to do a social experiment that we think actually defines the connection Studio Underdog and Time+Tide has with their tribes.

But like the best pizza, this watch will only ever be served fresh out of the oven, and by the hands that made it. This will be an exclusively hand-delivered watch, either by the kitchen hands at the Time+Tide Watch Discovery Studios, or by head chefs, Rich from Studio Underdog and Andrew from Time+Tide.

The best way to get a slice of the action and secure your very own 'Hand Delivered' Pizza Watch is to visit the Time+Tide Studios in Melbourne, London and New York. If the flight to one of these cities is a mozzarella stretch, your next best bet will be to plan to meet up with either Andrew or Richard on their worldly adventures for a hand delivered QR code - they will be at various fairs throughout the year - which will provide you with exclusive access to purchase your very own piece.

Generation 2: In order to contribute to the expansion of the British Watchmaking industry, Studio Underd0g have teamed with a number of partners for the second generation of this series. This watch is assembled in Great Britain, undergoes full independent QC inspection by Horologium and comes with a custom Epsom calfskin strap made by The Strap Tailor.